As the luxury industry becomes less seasonal, more empathetic, and more transparent, we as brands need to shift the way we approach our consumers and use the reach and depth of digital to make an impact and construct a voice that stands relevant in today’s challenging situations.
Having to socially distance ourselves and isolate ourselves from the community, consumers are raising the bar for responsible creativity, instinct, and the capacity to bring imagination to the table. Consumers today are considering all the measures that safeguard their health and promote a sustainable lifestyle that adds value to a more conscious living. Audiences have had more time to reconsider their choices, to dive into their own creativity, and to responsibly hand-pick the brands that align with the idea of sustainable living at any given scale. With facemasks emerging out as an essential everyday product and the new normal kicking in, we wish to walk on a socially conscious road that empathizes with the times we’re living in and adding value to it. The expressive value of luxury needs to contribute to a new normal and deliver the best to the consumer.
We at Raniwala1881 are the patrons and purveyors of the handcrafted jadau jewels while celebrating Rajasthan and its exquisite craftsmanship. We deliver an immersive experience that values the new-age sensibilities fused with tradition, love, and joy. We believe in putting health first. At the same time, we are also committed to look after our consumers and bring our best potential to the table. While working from home, our team is dedicated to virtually bring to you the essence of luxury through the unparalleled class of gemstones and exquisite jadau sets. We urge you to stay home and stay safe and keep reminding yourselves that there are better times ahead and we will get through it together.